The Performance dashboard shows impressions, clicks, and click-through rate (CTR) per campaign, broken down by placement and module.
An impression is logged once per real view (not per click) — clicks are tracked separately so your CTR reflects actual engagement, not just exposure.
CTR varies a lot by placement — a Native Result Card (shown right after someone solves a problem) typically outperforms a passive banner, since the viewer is already in a problem-solving mindset.